Junk food, alcohol and gambling advertisements will be banned on ACTION buses under a strict new ACT Government policy.
Under the new rules, fossil fuels and weapons advertisements will also be prohibited.
Minister for Territory and Municipal Services Shane Rattenbury said buses were a government provided service and it was important that the products and messages promoted were appropriate.
He said the policy was particularly important given a significant number of ACTION passengers were school children.
“Across the board we’re looking to promote healthier food to school children and so leaving junk food advertising off the buses helps contribute to that overall objective of delivering a healthier message to our kids,” he said.
“It’s quite clear that junk food advertising is targeted at children, in many many places it’s quite pervasive and I think the buses are just another example of that and we need to make sure that kids are getting a healthier message given the level of childhood obesity we see in our community.”
Mr Rattenbury said advertising on government assets needed to be in line with community expectations.
Government following lead of community campaign
The ACT Government recently decided to divest from fossil fuels due to their environmental impact.
Mr Rattenbury said similarly, it was only appropriate that the Government did not promote investment in fossil fuels on publicly owned buses.
“We have also recently seen the launch of a community campaign to remove weapons advertising at the Canberra Airport, as this advertising does not represent the Canberra community nor does it reflect the image we want visitors to Canberra to see,” he said.
“I think the same should be said for our ACTION buses as a reflection of our Canberra.”
The previous ACTION advertising policy already restricted the type of material that could be promoted, including political or religious advertising, tobacco products and anti-social or offensive messages.